Seiko has always been an innovator in terms of watch technology, but they don’t forget to give back to the environment. They’ve been active with their CSR since long ago. 



Corporate social responsibility, or CSR, is a way of describing how companies measure and control their impact on the well-being of communities and society through various environmental and social measures. As they take from the environment and community in terms of resources and labor, they also give back.


What Is Corporate Social Responsibility?

In simple terms, CSR efforts work to improve communities, the economy, or the environment.

There are four types of CSR efforts that a company can implement, including environmental initiatives, charity work, ethical labor practices, and volunteer projects.

In today’s world, CSR plays a crucial role in a company’s brand perception as customers, employees, and other stakeholders tend to judge a company by how its activity impacts the community, economy, environment, and society.

One of the most important things for a company is to have an image that projects social consciousness. 



Consumers, employees, and stakeholders may prioritize CSR when choosing a brand or company to work for or buy from. This is especially true for the younger population who are a lot more concerned with the environment. When customers see evidence that a business is socially responsible, they tend to respond positively. 

By building a positive image, a company can make a name for being socially conscious. In addition, showing the public a positive image also can make a company stand out from the competition. 

Advocating and raising awareness for socially important causes is an excellent way to stay top-of-mind and increase brand value.



CSR goes hand in hand with environmental, social, and governance (ESG) metrics that also help analysts quantify a company’s social efforts, and becomes a key factor for investors’ consideration and continued interest.


Seiko’s Green Efforts

Implementing CSR programs brings benefits to both businesses and their communities, and the famous Japanese watchmaker Seiko is engaged in a wide range of environmental activities to take a part in creating a sustainable society. 

Seiko focuses on decarbonization, resource recycling, and coexistence with nature. Through the company’s core business operations, Seiko contributes to the resolution of social issues, including environmental problems. 



The manufacturer focuses on the creation of environmentally friendly products, as well as products and services that can help improve the environment. 

These include products that save energy and resources, avoid the use of chemicals, and conserve biodiversity.

As such, Seiko’s products are made of reused parts and recyclable materials when possible, and are recycled at the end of their lifecycle. Seiko also uses smaller, more lightweight packaging.

The company also works to conserve energy, resources, and eliminate waste.

Seiko NPC contributes to realizing a sustainable recycling-oriented society that reduces the burden on the earth through developing, manufacturing, and selling semiconductor products. 



Global biodiversity is in a critical situation when thousands of species are becoming extinct every year, the quality of the natural world is declining, and ecosystems are being destroyed.

Seiko promotes its own biodiversity activities, including biodiversity-friendly land use, planting activities, consideration of biodiversity in products, collaboration with stakeholders, and educational awareness.



In addition to some activities like creating flower beds, making nest boxes for owls, installing bird baths, or issuing the SII Group Land-Use Guidelines on the Conservation of Biodiversity, a portion of the proceeds from the Seiko Prospex Save the Ocean collection helps remove marine debris in aquatic environments.

Under the partnership with PADI® and PADI Aware Foundation's Marine Debris Program, the world's largest underwater citizen science movement and clean-up initiative known as Dive Against Debris, Seiko sponsors the global PADI dive community’s work to clean up and prevent marine debris for a cleaner and healthier ocean.

Source: Prestige


Moreover, Seiko Prospex also supports global environmental change research through support for the only research institute in Japan that comprehensively studies science, the National Institute of Polar Research.

Of course, not only well-known businesses like Seiko, but individuals like you also give a hand to protect our planet with your habits like being a watch lover. 


Suggestions for Your Personal Green Initiative

Instead of buying a new timepiece when your old one is broken, you may want to upgrade your old watch with new parts. In fact, in addition to allowing you to let your personality shine, modding an old watch is also a way for you to limit waste in the environment.

Seiko mods aren’t only a way to create great watches, they allow you to use old parts and keep waste down. There are loads of watch mod parts to choose from, so making an old SKX new again with a SKX007 mod is a great way to be green, and make a wonderful watch. 

Saving an old watch also saves our environment!

If you want to learn more about watch modding, you can find watch mod parts pretty easily, especially for Seiko watches. At namokiMODS, we offer quality watch spare parts from cases to dials and a lot more. 


Join Hands to Make Our Planet Better

Watch modding is about more than fun watches, it makes the world a better place. If you want to make an old watch new again, we have Seiko spare parts that allow you to make many Seiko models better than OEM. 

If you want to make something special and unique, Seiko Mod Watches are the way to go. We have an extensive collection of Watch spare parts, and a lot more. 

We know that it seems like a small thing. But saving watch parts that can still be used does really help the environment. Have a look at our catalog, and think about what you can do with an old SKX.

Happy modding!

October 18, 2022 — Jeremiah A

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