The Namoki Times

As a modder who wants to start commissioned builds for a business, you may get too focused on just launching - setting up your prices and contact info and waiting for orders to come in. But as you start to grow, it is important for you to take care of your branding. While creating a logo is not as difficult as some might think, there are countless other aspects of branding that can be overwhelming without the proper guidance. 

But not to worry, because you don't have to hire an expensive consultant or agency to do your branding for you. Brand your business better with these tips!

Undoubtedly, for the past century, gentlemen have learned how wrist watches have the ability to influence an overall sense of style. Watches can be worn for a given occasion or can negatively affect your attire if the wrong timepiece is chosen. In this guide, we'll talk about the correct way to match your watch with your clothes.

Many people think of clocks and watches as being round. From the time we are kids, we probably see more round clocks than any other shape. Some estimates say that 80% of wearable and wall timepieces in the market are round! But is this really the ideal shape of a watch?

After an intense community voting period and a neck-and-neck face off in the finals, our dial design competition successfully concluded last week with @eduardodacostaesilvaa’s Circuit Board-Inspired design taking first place. The Namoki team agrees with the community that this design deserves the grand prize, as the design truly is striking and would make for very interesting mods.

As perhaps the first tool watch, field watches have undergone a long development process, and today, offer watch buyers incredible value for money. You can also create your own field watch that is a perfect fit for your taste.

Over the years, a number of iconic field watches have been introduced into the market. Let's take a deeper look into where field watches came from, and how you can make your own custom version of a field watch with namokiMODS.

A mechanical watch is by definition numerous parts connected to one another, and this mechanical action naturally generates friction. By using lubrication, the rubbing parts function with less friction and extends its lifespan – much like what oiling a car engine does. Here's what everything you need to know about oiling your Seiko watch.

GMT and Dual Time, two very different solutions for the same problem: how does one track time in two different time zones with one watch? The problem arose during the dawn of the jet age, when people were flying all over the continental United States. Pilots and frequent flyers alike waited for a solution until GMT and Dual Time came along. In this article, we explore the main differences between the two so you can decide which is better for you.

Seiko has created some of the most interesting dials in watchmaking. Seiko produced dials over the past few decades that are playful, and feature an amazing array of design concepts. Over the years Seiko defined what it meant to blend creativity and craftsmanship – while still maintaining the functionality of a dial. In this article, we take a look at the best of them.

Hey Modfam!

Have you ever had an idea for a dial that you think will inspire the next big trend in the Seiko modding scene? Let's partner up and bring it to life!

Superheroes will always be a mainstay in popular culture around the world. They have been licensed time and time again to create countless merchandise, and have even been used to name some of the most iconic watches in history. They have also served as inspiration for Seiko mods that, while not officially licensed, capture the spirit of the characters they are based on.

In the ninth edition of our Why We Mod series, we talk to Shervin (@vin.horologist on Instagram) who is part of a growing Malaysian watch modding community. His distinct modding style is characterized by clean builds that gives emphasis on its comfortability.

Seiko modding is no doubt a great pastime. Hours will go by without you noticing, as you tinker with tiny and fragile mechanical parts, figuring out why the bezel won’t go on the case or why the hands keep slanting even if you mounted it perfectly.

It can be a fun personal hobby, but some modders choose to try the craft not for personal enjoyment, but for other, more noble reasons.

One example is our customer Andrew, who popped in our inbox with a story that tugged at our heartstrings.